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This session aims to highlight the significance of marketing our endeavors within education. Using CTE and Work Based Learning as the lens, real-world examples of successful marketing campaigns in the world of education will be showcased. Participants will gain insights into tailored strategies to engage stakeholders, including students, parents, educators, and employers, effectively promoting the value and opportunities afforded by CTE and WBL. Moreover, the session will equip program directors, administrators, and teachers wi practical tools and resources to streamline marketing efforts, enabling them to amplify their program's impact and reach.